About Us

Finding Inspiration in Every Turn

Meet The Team

DOB: 7th March 2000

DOB: 16th December 1998

177 Haresfoot, Barnet Road, Barnet, England, EN5 3JZ

177 Haresfoot, Barnet Road, Barnet, England, EN5 3JZ

About our company

Founded on : 

Legal Name:

Organisation No.

VAT Reg No:

Company Address:

November 2020

Choice Fitness LTD


GB 888 8255 50

Denmark House, Brick Close, Kiln Farm, Milton Keynes,
MK11 3DP

How we founded Choice Fitness

Me (Azaan) and my brother (Subhan) love working out. It's a huge part of our lives.


So when Covid hit the UK with 2 consecutive lockdowns and gyms were closed, we did as most did and started looking for some cheap workout equipment online. It soon dawned on us just how expensive the home gym market had become, with people issuing extreme markups, inflating prices far beyond necessary. Realising that there really wasn't any good affordable alternative to the gym and our only option was bodyweight home workouts while patiently waiting for lockdown measures to ease.

This is where we came up with the idea of Choice Fitness. We've worked hard to source the best quality of equipment at the most affordable prices on the market. Whether you're looking for home gym equipment, such as our number 1 ranked adjustable dumbbells or some of our extras for the gym, such as our gloves or belts, every item on our catalogue was hand selected for their versatility. Theres no need to break the bank creating a home gym, as our products cover everything one needs for full body functionality.

We never intended to innovate, but operate on the belief that working out should be available for everyone, not just those who have the time to go to the gym. For those days where you just don't feel like going to the gym or you just want to get that extra burn in without having to travel, Choice Fitness dumbbell's are an essential in any home.